1912 Ford Model T Advertisement, "Eleven to Seven!"
THF122993 / 1912 Ford Model T Advertisement, "Eleven to Seven!"
01
Artifact Overview
Ford Motor Company claimed the superiority of its Model T-based delivery cars over horse-drawn wagons in this advertisement from 1912. The car might cost more up front, but it only used fuel when it ran. A horse had to be fed and stabled whether it worked or not.
Artifact Details
Artifact
Advertisement
Subject Date
July 1912
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.513
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Reprographic processes
Color
Black-and-white (Colors)
Dimensions
Height: 9.75 in
Width: 6.25 in
Inscriptions
At top of page: 208 / AUTOMOBILE TRADE JOURNAL
Inside the winged pyramid: Ford / THE UNIVERSAL CAR
Body of page reads in part:
Eleven to seven! A mer-/ chant who knows says that / it costs him eleven cents / per delivery by horses--- / and seven by Ford Cars. ...
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